Marketing for the Lighning Cable in 2017

tech accessories market

With an ever increasing demand and over 50% returns on each product, selling of mobile accessories such as lightning cables should not be an opportunity that passes you by. The digital age or as some like to call it, the information era, is here with us and with it is a mobile phone or rather smart phone use penetration at an all time high with Apple making sales of over 200 million iphones in 2016 alone. All this translates to a never-seen before demand and thus sales of mobile phone accessories with exponential growth being seen not only in America but globally.

Research has shown that the mobile accessories market in 2013 was valued at over $40 billion globally increasing with over $25 billion the previous year. The figure is gradually increasing and is expected to have doubled by 2020. If you are still looking for a reason then this offers you over 30 billion reasons for why you should not be left behind in this market.

Increased demand

Another reason to get on board is that in recent years, the demand for luxury and comfort coupled with the largely increased online presence as regards social media and business, more and more people are requesting and often times making post purchase sales for accessories such as chargers for their cars, screen protectors for their phones or even additional chargers for their homes. This has been an interesting phenomenon with references to items like the iphone 5 charger where Apple decided to make all its subsequent productions use a similar or rather same kind of charger. Research studies have shown that this increased demand has also been fueled by the fact that every mobile phone user will require a certain type of accessory at one point or another over the course of using their phone. This increase in demand is also as a result of the increased number of phones that have been reused.

Reuse is often times as a result of hand me down phones offered to relatives after an individual purchases a new phone or in the event of an individual purchasing a second hand phone. Such phones have a tendency not to come with all the accessories it came with on the original purchase thus requiring the need to purchase said accessories when the need arises. Keeping up with trends and technological advancement.


One interesting entry into the accessory market is the powerbank, a hand-held portable charger for mobile devices. This took and continues to take the world by storm with most people either thinking of or are already in the process of acquiring one. Admittedly, there are companies offering free powerbanks with purchases of their mobile phones but due to the fast-paced society we are currently living in, more and more people are seeking and purchasing more powerful powerbanks that can be able to charge their phones two times over without themselves getting energy depleted. This is a revenue source that should not be ignored.

The selfie stick, an advancement previously seen to be targeted towards young individuals, has traversed the spectrum with users who purchased it varying in age thus making it a rewarding category. Protection and Durability. This category involves protective cases and screen protectors.

Research indicates this to be one of the leading categories in accessory sales globally with over $16 billion worth of protective cases sold and shipped in 2016. It is supported by sale of screen protectors, durable screen protectors for that fact, which was the second leading accessory purchased by smartphone users in recent years. With the products mentioned above coupled with other millions of products already available in the market as well as those yet to be released all of which offer high margins, the reasons to get into this business are only increasing and if you don’t capitalize on this then it is without a doubt that somebody else will.

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